Search engine optimization (SEO) is the practice of driving more visitors to your law firm‘s website by increasing your website’s position in search engine results pages: the links that show up after you enter something on Google, Bing, or another search engine.
In other words, if your law firm appears near the top of search engine results, specifically on the first page, you’ll get more visitors to your website. SEO doesn’t include any ads that show up in the results. Once visitors click on your link within the organic results (and if your website provides them with the initial information they need and are looking for), they’ll reach out to you to learn more about your services.
The big challenge that persists when doing SEO for law firms is to try to figure out how to get your law firm to the top of the organic search results. Although there are plenty of vendors offering law firm SEO, there are no foolproof plans or guarantees that you’ll be able to rank in the number one position of the organic search results.
Fortunately, there are a variety of ways to improve your chances of ranking on the first page of the search results. If you’re able to understand the basic factors search engines evaluate when deciding which websites hold the most value to online users, it’s easy to cut through the noise in the market and catch the eye of prospects.
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